The premier event in ocean rowing – A challenge that will take you more than 3000 Miles west from San Sebastian in La Gomera, Canary Islands, Spain (28oN 18oW) to Nelson’s Dockyard, English Harbour, Antigua & Barbuda (17oN 61oW). The annual race begins in early December, with up to 30 teams participating from around the world. The race structure brings together an environment where teams from across the globe gather in the race village San Sebastian in La Gomera, Canary Islands. The atmosphere is electric as people help each other prepare for the challenge of the mighty Atlantic Ocean. All with the same objective – to take on the unique experience of crossing an ocean in a rowing boat.
Rowers will row for 2 hours, and sleep for 2 hours, constantly, 24 hours a day for the 3000 mile journey from La Gomera to Antigua.
Over €6million has been raised for charities worldwide over the past 4 races. Race publicity has also raised the charity profiles.
Each team will row in excess of 1.5 million oar strokes over a race. The waves the rowers will experience can measure up to 20ft high.
The Talisker Challenge Event is broadcast to a global audience via TV, Digital Media and Print Media. Race videos attract millions of views.
WATCH THE EVENT VIDEO
3000 MILES LA GOMERA TO ANTIGUA
The Talisker Whisky Atlantic Challenge brings together teams from all walks of life united by the same objective: to take on the unique challenge of crossing an ocean in a rowing boat. Teams battle with sleep deprivation, salt sores, and physical extremes inflicted by the race. Rowers are left with their own thoughts, an expanse of the ocean and the job of getting the boat safely to the other side. The mental and physical endurance will result in a life-changing achievement, that will never be forgotten.
The Talisker Whisky Atlantic Challenge Facebook page has significantly more followers in the 25-54 age group than the Facebook average. The launch of Facebook Live coverage was hugely popular, attracting more than 588,553 unique video views.
Sponsoring Atlantic R2R in the Talisker Whisky Atlantic Challenge extends far beyond visibility, it is a unique opportunity to become part of something extraordinary, taking on the unique challenge of crossing an ocean. Sponsoring Atlantic R2R’s challenge provides a platform for companies to align with a campaign that not only represents their core values as a business, but whose story could be seen by over 3 billion people worldwide.